Case Study: Icon Sports, Ian Poulter mobile bidding auction December 2014
In the fall of 2014 ClickBid partnered with Icon Sports Inc., and golf legend Ian Poulter to conduct a worldwide online auction raising money for his charity Dreamflight which is a UK based organization that takes kids with serious illness or disabilities on trips to Orlando Florida.
Mr. Poulter had excess inventory which he autographed and auctioned off as a way to raise funds for his charity. The goal was to be able to offer these items to fans worldwide via a mobile bidding platform.
ClickBid was able to provide worldwide mobile bidding access to these items to any fan with access to the internet, a computer or a mobile device. Mr. Poulter also used resources such as twitter, facebook, the golf channel, and his charity website to promote the auction. ClickBid software was able to allow fans to register, bid, win, pay and provide all their shipping and payment information for easy checkout and item delivery.
Using the ClickBid software, over 750 fans were able to register to bid around the world, resulting in 400 items being sold within 2 days raising over $35,000 for the Dreamflight charity. Being able to offer these items online allowed Ian Poulter fans worldwide to own a memento and help support his charity. These opportunities have traditionally been limited to local fans that are able to attend his annual Charity Classic Golf Outing.